EUGENE, Ore. — Lane United Football Club is pleased to announce Threadbare Print House as its first-ever Official Merchandising and Print Partner.
Threadbare is a locally-owned and operated apparel design and production lab located in Eugene’s Market District. Since 2010, Threadbare has been providing unique designs and products to their individual customers and businesses—including Hot Mama’s Wings and Oakshire Brewing, among others.
Amy Baker, owner of Threadbare, expressed her eagerness to partner with LUFC: “This is a unique opportunity for us to provide an end-to-end merchandising experience that benefits our growing business as well as Lane United.”
Lane United General Manager Perry Hammond indicated that the agreement would help the club focus its resources: “Particularly given how small our staff is, partnering with Threadbare to run merchandising for the club will allow us to focus on continuing to build the club and trying to develop creative ways to engage with our fans.”
“We wanted to provide our fans with a better merchandise experience than we were able to provide with our limited part-time staff,” said Lane United Managing Director Dave Galas. “Our first conversations with Threadbare indicated we were on the right path.”
An Organic Partnership
Hammond said the union came about through one of Lane United’s most unique channels. Threadbare came “highly recommended by Robynne Whitney, one of our ‘homestay mothers’,” said Hammond. “I was also very attracted to their commitment to sustainability.”
Threadbare’s water-based printing provides an environmentally-conscious alternative to traditional screen printing. Their website boasts “the most environmentally-friendly screen printing in the region.”
Keeping it Local
Both parties are optimistic about partnering with fellow local organizations. “Threadbare has long prided itself on being a community-oriented print shop,” highlighted Baker. “Threadbare has deep roots in Eugene and is excited to partner with an organization such as Lane United Football Club.”
Lane United hopes to maintain its own image in the Eugene area through this partnership. “So much of the sports attention in our area is directed toward U of O athletics, and the merchandising sector reflects that,” stated Galas. “We don’t really move the needle for a lot of sports merchandising purveyors, so to find a local, community-focused business like Threadbare willing to engage with us on design, strategy, manufacturing, and fulfillment has been wonderful.”
Fans can expect some exciting new products as a result of this partnership. “Threadbare brings a broader knowledge of how different items sell and to whom, so they are already helping us strategize how to bring items to market we have never offered before,” said Galas, who added that partnering with Threadbare allows LUFC to “approach merchandise as a year-round offering with seasonal items, and we are already planning for the next year.”
Threadbare’s decade of experience in the industry opens a new door for product offerings. “We want to create a line of merchandise that fans will be excited about,” emphasized Baker.
Lane United and Threadbare have already teamed up to create an exclusive, limited-offer Membership Tee, which was available to those in the LUFC Membership Group on Facebook.
The future looks bright for Lane United and Threadbare. “It’s an organization that is growing in areas from which Lane United can benefit,” said Galas, “while staying true to our shared values of sustainability and community-building.”
Lane United's new webstore will be launched this Thursday, June 18th. Fans can gain access via the club's website.